CW is adding three new shows to its schedule. CW is shifting to a Mon-Fri strategy and eliminating Friday Night Smackdown as it narrows its focus to the women 18-34 target.
CW Fall 2008 Prime Schedule (new shows in CAPS)
Monday
8-9P Gossip Girl
9-10P One Tree Hill
Tuesday
8-9P 90210 (NEW)
9-10P SURVIVING THE FILTHY RICH
Wednesday
8-9P Top Model
9-10P STYLISTA
Thursday
8-9P Smallville
9-10P Supernatural
Friday
8-8:30P Everbody Hates Chris
8:30-9P The Game
9-10P Top Model (encore)
Surviving the Filthy Rich
Studio: Warner Brothers Television / Alloy Entertainment
Executive Producer: Rina Momoun (Pushing Daisies, Gimore Girls, Everwood), Bob Levy (Gossip Girl), Leslie Morgenstein (Gossip Girl)
Genre: Drama
Synopsis: A dramatic series based on the book of the same name by Zoey Dean. The story centers on a Yale graduate who has recently moved to Manhattan, but nothing is going as planned. When her job at a tabloid magazine turns sour, she accepts a position working for infamous teenage twins who are filthy rich, and unmarketable as far as their grandmother and upper-echelon colleges are concerned.
Cast: Lucy Kate Hale (Bionic Woman), JoAnna Garcia (Reba), Ashley Newbrough (DeGrassi), Michael Cassidy (Smallville, The OC)
Stylista
Studio: Warner Horizon Television / 10 by 10 Entertainment
Executive Producer: Tyra Banks (Top Model), Jane Cha (Project Runway), Desiree Gruber (Project Runway)
Genre: Reality
Synopsis: A reality competition series in which contestants will work as assistants to Elle's fashion news director, Anne Slowey. In each episode, they will carry out an assistant task and a fashion editorial assignment, a la The Apprentice. Each week, in consultation with Elle's creative director, Joe Zee, Anne fires one person, until the last assistant standing gets "promoted" to the real-life job opportunity. The grand prize includes a paid editorial position at Elle magazine.
Cast: TBD
90210
Studio: CBS Paramount Network Television
Executive Producer: Rob Thomas (Veronica Mars), Jeff Judah (What About Brian, Just Shoot Me), Gabe Sachs (What About Brian, Just Shoot Me)
Genre: Drama
Synopsis: A contemporary version of the 1990's FOX teen-driven soap opera. In this iteration, the main family consists of a grandmother who was a huge star in the 1970's, her do-gooder son and his athletic wife who are in the their late 30's and their two teenagers. Their sixteen year old daughter is an aspiring and talented actress and their adopted son is also sixteen, highly intelligent, but with lingering behavioral issues.
Cast: Ryan Eggold (Brothers & Sisters, Veronica Mars), Shenae Grimes (DeGrassi), Lori Loughlin (Full House), AnnaLynne McCord (Nip/Tuck, CSI: Miami, Cold Case)
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