1) Throw the opening keynote back on the first day.
2) Create a Conference Agenda Widget that can be used on Facebook, Google Open Social, etc..
3) All Operational discussions (eBiz/TVBEport) are breakouts, not main session
4) WebCast all speeches/panels. (Send all member agencies passwords)
5) All questions to be submitted by Blackberry or text
6) Web Access turned on in Conference Hall
7) AAAA creates a “Star Potential” program where each member agency can nominate 1 “future star” (must be under the age of 30) whose conference fee is comped.
8) Host panel of these “Stars” to discuss the pros and cons of Media Agency life
9) Update from AAAAs Washington Liaison on major issues including Privacy, Behavioral Targeting, HDTV, Net Neutrality
10) ANA representative given opportunity to speak on top issues that marketers have with agencies
11) Breakout Sessions to include industry updates from IAB, CTAM, and MMA
12) Review Consultancies (SRI) roundtable on how to bring the New Business Pitch process into a more streamlined and efficient process
13) More Digital Networks/Vendors recruited to display on Trade Show Floor
a. Ad Servers
b. Behavior Target companies
c. Contextual Target companies
d. Streaming Video Networks, aka Joost/Hulu/Break
14) AAAAs to give out annual awards at Media Conference:
a. Awards not tied to one campaign, but to overall industry contributions in the fields of:
i. Planning (integrated)
ii. Video Buying (National)
iii. Video Buying (Local)
iv. Audio Buying (National)
v. Newspaper/Print
vi. OOH
vii. Overall Industry Leadership
viii. Breakthrough Technology (given not to an Agency person, but to a Media Vendor)
15) A Main session panel with 2 Media Directors and 2 Creative Directors discussing the tension between the :30 and New Emerging Media types. Could also include Managing Directors of Large Agencies on this panel.
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